Grass Root Organic MLM
Multi-Level Marketing
Done Professionally
What is MLM?
MLM is an acronym for Multi-Level Marketing, sometimes called Network Marketing. As the name suggests, multiple levels of people are marketing a product or service to consumers. A sales representative (also referred to as a distributor, partner, affiliate, etc) gets customers and recruits and trains another sales rep to get customers.
Multiple Level of Marketing
Multiple levels of marketing are actually what all companies desires (both MLM and non MLM companies). If you have ever heard a traditional company announce, “Refer a friend and you will receive a discount on your next purchase,” this is multi-level marketing. Health clubs, real estate, telecommunications, and countless other industries use this technique.
Who's MLM for?
Top Professionals
Professionals (entrepreneurs, doctors, engineers, bankers, dentists, etc) live or die based on their customers telling others about them. All these businesses are simply trying to get current customers to advertise and market their product or service to customers.
Traditional Company
In a traditional company (non-MLM),
a sales manager and sales reps are hired by the company. The company is limited to the number of sales reps they can hire based on their financial resources, the company has to pay salaries and on the traffic the sales manager can handle. Once a sales manager is overwhelmed, the company can hire another manager or convert a sales rep into a manager.
This could be called “Multi-Width” marketing because it expands the organization horizontally as compared to “Multi-Level” marketing, which expands its organization vertically.
MLM (Multi Level Marketing) Company
An MLM (Multi Level Marketing) company “starts” by recruiting one person who gets customers and recruits sales reps (just as above in the traditional company). But each sales rep is also given the option to become a manager, who can also recruit sales reps as many as he or she can.
MLM company only pays commissions, not salaries; therefore, there are no limitations on the number of sales reps or managers an MLM company can recruit. This is beneficial to the company because of rapid expansion by the number of trained sales reps. This is also beneficial to the sales reps because their income isn’t limited to only what they can sell, they can also earn commissions for having trained other sales reps.
An MLM (Multi Level Marketing) company “starts” by recruiting one person who gets customers and recruits sales reps (just as above in the traditional company). But each sales rep is also given the option to become a manager, who can also recruit sales reps as many as he or she can.
MLM company only pays commissions, not salaries; therefore, there are no limitations on the number of sales reps or managers an MLM company can recruit. This is beneficial to the company because of rapid expansion by the number of trained sales reps. This is also beneficial to the sales reps because their income isn’t limited to only what they can sell, they can also earn commissions for having trained other sales reps.
All companies (MLM or traditional companies) have one main characteristic in common: they provide a product or a service that hopefully makes a consumer’s life better. Once a company has such a product or service they need to make it widely known. They do this by distributing it. Distributing a product involves finding customers and getting the product in their hands. There are five primary ways to distribute a product or service:
STORE FRONT
Company rents or buys a store in busy area to get walk-in traffic. Hires sales person to communicate with customers who walk in.
TELE MARKETING
Company buys telephone numbers of prospects. Hires and trains sales people to call and sell products or services through the phone.
DIRECT MAIL
Company buys addresses. Hires marketing person to write and send written communication about products and or services through mail.
INTERNET
Company puts up a web site and advertises to get traffic. Similar to direct mail, the marketing occurs through written communication.
MULTI LEVEL MARKETING
Company recruits a distributor (sales rep) to sell products or service. Grants sales rep right to recruit other sales reps to do the same.
Our Methods
Each are Unique
Each of the five methods above can use techniques from one or more of the other methods to get consumers. Meaning, a Store Front is not limited to only walk-in traffic. The Store Front can also advertise on radio, television, newspapers, magazines, mails, (post cards, banners, flyers, etc,) directing prospects to the store location. This can increase the number of people walking into their store.
Similarly, a distributor in an MLM company can use some or all of the 4 other methods as well as getting consumers through friends and family. And of course an owner of a store front (such as a restaurant) can also tell his friends and family members about his store! All this methods, are the simply ways used to make a product or service known to potential consumers.
Is MLM Organic!?
MLM is Organic
Organically, the MLM industry is a fantastic model. By “organic,” I mean that if you strip away all the hype and noise and just look at it conceptually, it is the purest way to move a product or service to a consumer and the purest way to be compensated. Here’s why…
In its organic state one person shares a valuable product or service with another (not because they will profit, but because the product is valuable). “I like it, maybe you will like it too.” That is honest and genuine.
A person shares a business idea with another - this is the foundation of all businesses throughout history. “I found a business I like, maybe you will like to work on it with me.” That too is honest and genuine.
The person who shares the business with another ONLY profits IF the person they shared the business with succeeds, that is even more-responsible, which is also honest and genuine.
Those three steps are the organic concepts of MLM I am talking about and are absolutely brilliant and scientific.
Traditional Marketing
Traditional Marketing at its core
If you study traditional marketing down to its core, it would be a person running an advertisement and 98% of people who review the advertisement not responding, (a top marketer gets 10% response; the average is 2%). Look around and see all it takes to move a product or service to consumer in the “traditional” sense, and you will see a lot of resources involved that doesn’t benefit consumers, it’s like a wasted resources.
Organic MLM
The Best proven, and effective way of Marketing
All businesses, churches, politicians, schools, etc, knows that word-of-mouth advertising is the most effective and efficient form of advertising, because it is coming from a trusted source, a friend, family member, colleague, etc; also MLM company don’t pay for advertisement that doesn’t benefit consumers. For example: if a traditional company sends out 1,000 flyers or cards telling people where their store is located and only 1% of the 1,000 come into the store, then 99% of the advertising was wasted. If the company spends 50 million naira on an advertising campaign and only sells 10 million naira worth of products or services, they have lost 40 million naira, but in MLM companies, they only pay for results. They pay no advertising expense until the product or service is sold.
More Benefit of MLM
MLM pays for advert that benefits consumers. For example: if a traditional company hires celebrity and pays him or her 50 million naira for advertisement, the 50 million naira will not benefit their consumers. As fascinating as the celebrity might be, he or she adds no value to consumers. In multi level marketing, that same 50 million naira goes to members/distributor who have (hopefully) mastered the product and are able to explain it to consumers. That is the different between MLM company and traditional company. MLM companies benefits consumers, traditional companies do not.
Different reasons you need to look at and join MLM:
Join MLM as a social activity
MLM is a great place to meet people and have fun. There are business meetings, training meetings and cruises where you can meet lots of new friends. Another aspect is working with friends and/or family members. I have seen very often that couples would like to work together in their own business to have time for their children. MLM offers that opportunity.
Join MLM to help people
Suppose the MLM company you join offers organic products that helps people stay healthy. As you get trained on how to be healthy. This knowledge allows you to help other people with health problems. I have seen very wealthy people also join MLM because they want to help to be healthy, earn more money and achieve the lifestyle they have enjoyed.
Join MLM as a retirement alternative plan or addition
Today in Nigeria, only 20% of people who work actually have a retirement account. Of those who have a retirement account of some kind, may be the average account balance is N20,000.00 if there is any. This will not afford the average retiree the money to pay predictable expenses (utility payments, foods, auto expenses, etc.).
Join MLM to transit into business owner
I have met professionals who have replaced their income through MLM, but love what they do so much that they continue in their old profession, but without the stress of having to make a living with it. Personally, I have seen bankers, doctors, artists, school teachers and architects do this.
Most people work as hard as they can in whatever job they find to keep up with expenses. They feel trapped because they HAVE to go to work to pay the bills. MLM offers a way out of the typical job trap because a person can work their MLM business part-time until they earn enough income to quit their full time job if they desire to do so.
Join MLM to achieve your dreams
Most people have dreams that are often hidden underneath “not enough time, money, or know-how.” Whether it be music, art, giving, cars, home, flying, traveling, dream lists are endless unless one has quit dreaming. People often join MLM to build a business that allows them the freedom and flexibility to pursue their real dream.
Join MLM to create wealth
Wealth is available to people in MLM. It will require as much effort (and results) as creating wealth using any other business method. You cannot shortcut effort in the creation of wealth. But with MLM it doesn’t require much start-up capital as with other wealth-creation options. Whit little start-up capital, People have accomplished all of the above through MLM. It is absolutely doable!
Can MLM can be Ethic?
MLM Done Professionally (First-Class)
First-Class” means the first, highest, or best group in a system of classifications.
There are first-class apartments, accommodations on airplanes, hotels, cruise ships, etc. There are first-class restaurants, first-class cars and first-class neighborhoods. What create “first-class” status is the attention to detail, the selection of quality ingredients, the training of staff and the respect given to clients, customers or consumers.
The hotel industry is either high-class nor low-class. In every high-class hotel someone determines the policies and the activities for the chef, waiters, etc, and create a particular setting in the hotel. These items ranks it “first-class”. A hotel that is first-class has been created and maintained that way – by a person or people. A “low-class” hotel is also created by NOT paying attention to these details.
The MLM industry is either high-class or low-class. People do MLM either ways. Here is the principles of how to build your MLM business using First-Class methods. I have seen MLM done poorly and in a way that I personally would not do it. That doesn’t mean that the people doing their MLM businesses that way didn’t make money doing it that way – many have. But at what cost?.
If MLM is done professionally and in ethical way; that is First-Class. If you study “First-Class MLM” closely you will agree that there isn’t a more ethical business model on Earth than MLM (multi level marketing).
A person who is doing his or her MLM professionally/First-Class would follow these basic guidelines:
1. They would tell the truth.
2. They would only represent a company that has products or services that makes people’s lives better.
3. They would be genuinely interested in a prospect’s success with their product or service – not just in making profit.
4. They would know the company’s product line and how it differs from order products. This makes you valuable to consumers.
5. They would know their MLM company and be able to explain it simply and without hype.
6. They would effectively train people they registered to register others. The true test of training is, “Can they do it after their training?”
7. They would ensure that the people they registered could train the people they also registered effectively.
8. They would not register anyone unless they are willing to train them.
9. They would do what they promise.
10. They would only take part in activities that reflect well on the MLM industry.
Note:
MLM company pay for production, not for coming to work
The word production means “something produced.” If a traditional company hires a sales representative to sell their products, they pay the sales rep a salary plus commission on the products sold. They do this to encourage the sales rep to sell more products. If the sales rep never do so, their salary is a wasted expense.
In multi-level marketing, the company ONLY pays a commission when a product is sold. That is paying for production instead of paying people to come to work whether they produce a sale or not. On the other hand, if you are the type of person who look for ways to hide from producing, you will hate MLM if you continue that same non-productive activity.
Make best use of your time
If you are a productive person, you will want what MLM offers. You can create a pay raise any time you want. In addition there is little or no limit to how much money you can earn. But most importantly, you are multiplying your time instead of expending it. There are three things you can do with time: Expend it, invest it, and/or multiply it. As an employee, you are expending your time.
Expend 8 hours, get paid for 8 hours. In MLM, you train another person to do what you do, that is investing your time. You work 8 hours, the person you trained works 8 hours, you are [theoretically] getting paid for 16 hours of work. If the person you trained trains someone else, you have multiplied your time. This is the reason why MLM is so POWERFUL. Most people don’t understand this part.
Evaluate MLM Company before you join
Deciding between the MLM Company to join, make sure you choose a good one
In order to evaluate an MLM company properly, there are things that must be understood. “The expense can be high for an improper evaluation.”
To participate in MLM you buy an inexpensive package plan. This is similar to saying that you “play football.” It takes almost NOTHING to achieve this, therefore many (millions) can achieve this easy standard. To be great in MLM (and enjoy the lifestyle that is offered) performance standards have been established in the compensation plan.
They are not chance standards; they are specific lines of achievement that ANYONE who wants that level of achievement must meet. Meeting or exceeding performance standards is the reason someone achieves success in MLM. In conclusion, You can be very successful in MLM, but you have to work for it. As long as you join a good company.
