Evaluate MLM Company before you join
Deciding between the MLM Company to join, make sure you choose a good one
In order to evaluate an MLM company properly, there are things that must be understood. “The expense can be high for an improper evaluation.” If you don’t join the right company, you could miss out millions of naira income; if you choose the wrong company, you could waste resources (time, money, credibility, etc).
In my experience and studying in MLM companies worldwide, I have seen good companies and bad ones. It is important that you select a good one. Here are my important criteria for evaluating an MLM company, thereby putting YOU in control.
- Is the company going to last long? No one can be successful in a company that fails.
- Does the product or service sell outside the network? Meaning, are there consumers who will buy the product that are not going to join the MLM business?
- Will I be rewarded well for my efforts? This has to do with the commission plan.
- Does the training they offer produce a successful members / distributor?
Note: The last item on the above list deals with training. Training is extremely important as it sets in motion the activities of the company. MLM contains three major sections: the Industry, the Structure of the company, and the Activities of the members / distributors. Understanding how these three parts work independently and together is how you can properly evaluate an MLM company.
In addition, the MLM business model has proven itself highly effective at distributing products and services to consumers based on the same benchmarks used by traditional marketing.
The structure of an MLM company is made up of:
1. Intention of company owners.
2. Product or service they sell.
3. Commission plan.
4. Training provided to distributors.
These four structural parts dictate the activities of the distributors within an MLM company.
The Activities of both distributors and owners of the MLM company determine whether the company is operating legally and ethical – just like every other business. Legal and ethical activities in MLM include selling products to consumers that make their lives better, servicing the customer, and training new distributors so that they get the same results.
It is of little value to study the MLM “Industry,” as it is simply the container which holds MLM companies and the people who distribute their products and services.
By way of an example, if you wanted to study real estate, you wouldn’t study the real estate industry – you would study residential housing or commercial buildings, property evaluation, building codes, construction, etc. The same is also true for studying the MLM industry.